Ich wollte gerade etwas zu Sibelius auf BIS nachschauen und stieß auf dieses Statement hier:
Dear Friends,
A few days ago BIS Records turned 50 years old and I am immensely proud of what our small team of people has accomplished during this half-century. BIS’s specialty, while paying our dues to the core repertoire, has been to nurture young classical artists and interesting living composers and to safeguard the musical treasure that we all represent long into the future. It is to that end that, after much careful consideration, and having just turned 80, I am excited to announce the rather momentous news that we have made the decision to become part of the Apple family.
We thought long and hard on how to maintain and build upon our prestigious history and looked for a partner who would further our mission, as well as an increased global platform to bring classical music to new audiences all over the world. Apple, with its own storied history of innovation and love of music, is the ideal home to usher in the next era of classical and has shown true commitment towards building a future in which classical music and technology work in harmony. It is my vision and my sincerest dream that we are all a part of this future.
There have been numerous moves of late by Apple to further support creativity within the classical space, not the least of which was the release of Apple Music Classical earlier this year. Apple and BIS also share a fundamental belief in the importance of preserving audio quality. As you are all aware, BIS has always been about exceptional sound quality, and Apple’s dedication to sound, as well as to Spatial Audio, is something I have followed with interest.
BIS will become part of Apple Music Classical and Platoon. As proud as I am of this milestone, I am even more proud of the fact that the entire personnel of BIS, including me, have been retained. We all look forward to a future, filled with new music and artists in golden sound from this increased force in classical music.
– Robert von Bahr, Founder, BIS Records
auf TechCrunch ist zu lesen:
Apple’s BIS acquisition is a bet on a classical music catalogue, and on building cred in the industry
Ingrid Lunden•September 5, 2023„More than 80% of the music we listen to today is delivered over streaming, according to figures from last year. But when you look at classical music, it’s been a stubborn hold-out, accounting for just a tiny fraction of that, with just 0.8% of streams (and that’s in the stream-friendly market of the U.S.). Apple’s bet is that this percentage will grow, though, and it wants a piece of that action. After launching its new classical music app earlier this year, Apple has taken its latest step into the space: BIS, a revered classical music label out of Sweden, announced today that it is joining the company.
The deal will bring a number of things to Apple.
First there is a small team, which founder Robert von Bahr today said in a note would be coming over and working within the same division as Apple Music Classical and Platoon (a creation and distribution platform Apple acquired years before).
It’s also bringing the BIS critically-acclaimed present and future catalogue to the company: thousands of recordings of obscure works, well-known pieces in original interpretations, and everything in between. You used to be able to search and order from that catalogue on BIS’s own site. Now, to get to it, you can search on Apple. (And, for now at least, you can also download from e-classical.)
One other thing that BIS is bringing is some weighty credibility to Apple and its classical endeavors.
The challenge to build a business and audience around classical streaming has been a long time in the making, not just for Apple and the wider industry.
Some of the shortfall in consumption will have been due to overall popularity of the medium — Robert Schumann, and Clara for that matter, just don’t pull in as many punters as Taylor Swift. But it’s also been a challenge to translate recording metadata and discoverability into formats that work in the streaming medium.“
(Homepage techcrunch.com)
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