Anonym
Registriert seit: 01.01.1970
Beiträge: 0
interessant zum Thema Download Codes bei Vinyl VÖs ist dieses Statement des Labels Numero von vor ein paar Monaten. Scheinbar ist das Interesse an den kleinen Kärtchen so gering und die Kosten so hoch, dass das Label in Zukunft darauf verzichtet.
„You may have noticed something missing in your recent batch of Numero LPs: download cards. Admittedly, this was a concept we were slow to embrace, but having done it for three years and looked at the data, we’re going to be one of the first labels to jump off board. The problem is that so few people actually use the cards. We’re seeing redemption rates at less than 5%, and when you look at the cost to host, produce, and insert, it’s a losing endeavor (we’re paying close to 30 cents a piece!). Rather than throw another $15,000 away in 2016, we decided to kill them entirely.
Let’s get real for a moment: streaming has won. A subscription to Spotify or Apple Music costs less than a movie. You can get 95% of the history of recorded music on demand for less than the cost of a 13 shot venti soy hazelnut vanilla cinnamon white mocha with extra white mocha and caramel. If you don’t mind listening to a commercial every fourth song you can stream 99.9% of the entire Numero catalog (plus hundreds of tracks we haven’t even released physically) for FREE. Is the money great for us and our artists? Not really, but it’s better than paying for you to download their songs for free.“
( Quelle: http://numerogroup.com/sendy/w/KE2nqjtr26AMcAUaCJN7Ug/PtzdMeEx763iy9sRJJjiM8ww/763sb7z7FsmWIrAA7uzIvgbA )
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