Ein paar interessante Fakten über das AC/DC Logo gibt es auf intuitivedesigns.net, wo u.a. die Top 10 Rock Band Logos vorgestellt werden:
AC/DC’s original logo was designed by Gerard Huerta for the original cover of the European/USA release of the band’s fourth album „Let There Be Rock“ and it has remained as the main identity of the band for the rest of it’s career. Curiously, it was not used in the following album from the band but it was recovered in 1978 for the cover of „If You Want Blood You’ve Got It“ and was later used in most of the band’s albums.
The logo was originally designed as a lettering for the band’s name when, in July 1976, Gerard Huerta was commissioned by Bob Defrin of Atlantic Records. A year later, Huerta was hired to design the orange beveled AC/DC logo.As the artist has explained, this logo was originally inspired by a former work that he did for a pioneering gothic rock band: „I designed a piece of lettering for a live Blue Öyster Cult album for John Berg called “On Your Feet or On Your Knees†The album showed a church on the front with the Cults’ limo on the cover. The back was a photo by Don Hunstein of me holding a bible with the credits on it. My thought on the cover was to take the metallic car marque idea and combine it with lettering reminiscent of the Bible. I remembered this lettering when designing one of the AC/DC sketches and used this as my source. So you see that this logo is more Gutenberg than goth.“
Gerard Huerta works today as reputed designer of lettering and logotypes. He has said about his work: „This was just a job like any other record job: you did some sketches and you did a finish. I have never really used that art for promoting myself as it was probably one of only two jobs in my career that shared an unusual quality in my work: it was all made out of straight lines. This was not particularly virtuosic for one who prided himself on custom hand lettering. I have recently resurrected my credit for it as it seems to touch a lot of generations. This and some guitar playing has indeed made me cool with all my children’s friends. How’s that?!“
This logo was a major influence in heavy rock and heavy metal design and, accidentally, created a link between these music genres and the gothic lettering. Gerard Huerta’s work is simple and effective, the angular lines and strong body of the lettering represent perfectly the power of AC/DC’s sound.