[B]The 100 People Who Are Changing America
46 | Trent Reznor
The industrial-rock godfather becomes the world’s scariest digital nerd
WHAT HE’S CHANGING: While other stars cower in the face of the Internet, the Nine Inch Nails leader has been more creative than anyone in embracing the post-CD era — he releases new music with the speed and ease of a blog post.
BIG MOVE: Parted ways with his longtime label, Interscope, in 2007 — and began a rapid-fire series of new releases, including an entire NIN album, The Slip, for free.
NEXT UP: He hints that Nine Inch Nails‘ upcoming tour with Jane’s Addiction (whose new album he is producing) may mark the end of NIN — and presumably the beginning of a new musical phase.
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