DEVO SIGN GROUND-BREAKING WORLDWIDE PARTNERSHIP WITH WARNER BROS. RECORDS
LABEL TO REISSUE DELUXE VERSIONS OF ARE WE NOT MEN? AND FREEDOM OF CHOICE ON NOVEMBER 3RD
September 16, 2009 — Burbank, CA — DEVO have signed a unique, ground-breaking worldwide partnership with their original label home Warner Bros. Records that exhibits the band’s long-time commitment to innovation in all aspects of their career. In the ’80s, the band put the “new” in the music revolution labeled “New Wave” with their synergistic mix of electronic rock, unparalleled theatrical live shows, and self-directed, groundbreaking music-videos — creating a multi-media art assault that resonates in contemporary pop culture. Now DEVO continue to pioneer new territory by exclusively teaming with Warner Bros. Records to internationally service all aspects of the band’s career, including recorded music, touring, merchandising, web services, promotion, ecommerce, sponsorships, licensing, and endorsements.
“Devo have been called everything from geniuses to deviants and have always been ahead of their time,” says Elyse Rogers, SVP of Touring and Artist Development at WBR. “They are brilliant multi-media innovators who express themselves through far more than just recorded music. Their videos, live shows, merchandise, and visual attack are as big a part of their art as the music is. We could not be more excited to continue to break new artistic ground with them while working to redefine the evolving music-industry paradigm.”
“We are excited to embark on DEVO’s latest sonic subversion with the label that first unleashed us on the unsuspecting public,” says the band’s Gerald Casale. “De-evolution is real!” Adds Mark Mothersbaugh: “We wouldn’t be doing it if it weren’t in our genes!”
Warner Bros. Records released six of DEVO’s classic albums between the years of 1978 and 1984. To mark the band’s new deal, the label will reissue deluxe CD and limited-edition colored vinyl versions of DEVO’s 1978’s gold debut Q: Are We Not Men? A: We Are Devo! and 1980’s platinum favorite Freedom of Choice, as well as a seven-inch vinyl single of “Jocko Homo/Mongoloid” on November 3rd.
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